YOUR NEXT OPPORTUNITY
Head of Growth & Marketing
Jobs for Humanity
Employer posted: February 11, 2026. Source checked: October 16, 2026 2:22 pm. Availability and final application requirements are confirmed on the employer’s site.
Source: Jobs for Humanity — Lebanon careers. WorkerEra lists this opportunity from an external source; confirm current details with the employer.
About this opportunity
Company Description
PawPots is a fresh pet food subscription service on a mission to revolutionize pet health in the region. We are a high-growth startup scaling operations across Lebanon and the UAE.
We combine veterinary-backed nutrition, technology, and data-driven personalization to build the region’s leading fresh pet food and pet-health platform.
Job Description
The Mission: Build the Growth Engine
We are not looking for a “Brand Manager” to organize events. We are looking for a Head of Growth — a data-driven leader operating at the intersection of Marketing, Product, and Revenue.
Your role is to build and scale a growth engine that acquires customers efficiently and maximizes long-term value. You will own performance, challenge acquisition costs, and drive optimization across all growth channels.
Key Responsibilities
1. Acquisition Engine
- Manage performance marketing agencies; audit ad structures, challenge CPAs, and enforce continuous optimization across Meta, Google, and TikTok.
- Own the full funnel from ad click to checkout; run A/B tests to improve conversion rates.
- Identify and scale channels beyond paid social, including influencers, SEO, partnerships, and referrals.
2. Brand & Content Strategy
- Lead creative direction using performance data, not aesthetics.
- Guide the Creative Team to iterate on formats and messages that convert.
- Localize brand messaging for two distinct markets: Community-driven Lebanon & Expat, convenience-driven UAE
3. Retention & Lifetime Value
- Design and optimize lifecycle marketing flows (email/SMS: onboarding, engagement, win-back).
- Work closely with the Customer Experience team to analyze behavior, reduce churn, and increase LTV.
Qualifications
Requirements
- 5+ years of experience in Growth, Performance Marketing, or Digital Marketing.
- Background in eCommerce, DTC subscription, or SaaS.
- Strong analytical mindset; comfortable with CAC, LTV, ROAS, and cohort analysis.
- Hands-on experience with GA4, Meta Ads Manager, and lifecycle tools (Klaviyo/Mailchimp).
- Proven experience managing creative teams and external agencies.
- Interest in the pet and animal health space, with motivation to improve pets’ wellbeing at scale.
Additional Information
Job Description and to Apply: https://www.linkedin.com/jobs/view/4363101519/
Imported source listing. Details are supplied by the source and have not been independently verified by WorkerEra. Confirm the current vacancy on the employer’s page.
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- Read the linked employer announcement and compare its requirements with your experience.
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