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F&B Digital Marketing Executive – Content
AccorHotel
Employer posted: November 4, 2026. Source checked: November 5, 2026 8:39 am. Availability and final application requirements are confirmed on the employer’s site.
Source: AccorHotel — Vietnam careers. WorkerEra lists this opportunity from an external source; confirm current details with the employer.
About this opportunity
Company Description
Opened in March 2026 as the first Fairmont hotel in Vietnam, Fairmont Hanoi is a luxury urban resort that celebrates Vietnamese heritage through elegant design, exceptional dining, wellness, and world-class event facilities. With 241 guestrooms, eight dining venues, a 1,100m² Grand Ballroom, and a commitment to heartfelt hospitality, Fairmont Hanoi is set to become the social epicentre of the capital and an exciting place to build a career in luxury hospitality.
Job Description
Strategy and planning
• Build and run the monthly social media plan and content calendar across Facebook, Instagram and TikTok for our F&B outlets (plus any other channels we add).
• Plan campaigns around menu launches, seasonal promotions, holidays, events and outlet openings.
• Write creative briefs for the Content Creator/Graphic Designer and external photographers or videographers.
• Update our digital channels which may include, Facebook, Instagram, TikTok, Youtube, website, and other online channels.
Content and community
• Write captions, hooks and calls to action in the brand voice, in English and local language.
• Publish and schedule posts, Stories, Reels and short videos.
• Manage comments, messages and reviews daily; escalate complaints to outlet managers within agreed response times (in support with F&B Reservations team).
• Spot trends early and turn the right ones into fast, on-brand content.
• Coordinate with food bloggers, KOLs and influencers: shortlist, brief, track deliverables and results.
• Keep menus, photos, opening hours and promotions up to date on Google Business Profile and other platforms.
Reporting
• Track reach, engagement, follower growth, ad spend and conversions weekly and monthly.
• Report results to the Director of Digital with clear recommendations for the next month.
• Monitor competitors and share what is working in the market.
Qualifications
• 2–3 years in social media marketing, with at least 1 year in F&B, hospitality, lifestyle or consumer brands.
• Strong copywriting in English and local language; a sharp eye for what makes food look and sound good.
• Comfortable with Meta Business Suite, TikTok Studio, scheduling tools and platform analytics.
• Organized, able to manage several outlets or campaigns at once and meet daily posting deadlines.
• A portfolio or links to social accounts or campaigns you have managed, with results.
• Basic photo and video editing (CapCut, Canva, Lightroom) to turn quick content around without a designer.
• An existing network of food bloggers, KOLs and media contacts is a plus.
• Experience with CRM, loyalty apps or email/Zalo/WhatsApp-style messaging campaigns.
• Familiarity with Google Analytics and tracking links (UTMs) to connect social activity to bookings
Imported source listing. Details are supplied by the source and have not been independently verified by WorkerEra. Confirm the current vacancy on the employer’s page.
Employer details
- Workplace address
- Hanoi, Ha Noi, Vietnam
Your application checklist
- Read the linked employer announcement and compare its requirements with your experience.
- Tailor your CV to responsibilities and skills actually listed by the employer.
- Confirm the work location, deadline and application documents before submitting.
- Salary was not supplied in the listing fields; ask the employer about compensation.
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